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International marketing | International Business

International marketing | International Business

International marketing

International business also contains an indispensable concept known as international marketing. The term international marketing should not be confused with international business. At its simplest level, international marketing involves the firm making one or more marketing mix decision across national boundaries. At its most complex level, it involves the firm establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. Different definitions of international marketing are given as follows:

The most relevant factors for a firm that is marketing abroad are the following

International marketing Factors :

Social factors :

  • Culture of the country
  • Language of the country
  • Environment and climate of the country
  • Marketing infrastructure
  • Financial system


Economic factors

  • Currency restrictions of the country
  • Government policy
  • Taxation
  • Internal demand management policies




  • Opposing organization in the importing country
  • Opposing organization in competing countries
  • Opposing organization in own country



  • Costs of planning and controlling the movement of goods
  • Transportation required



  • Political and commercial risks
  • Risks from enemies, thieves and piracy


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